However, owing to the breach of their agreement, the director was very angry. He asserted that pandora must be punished if she did not make up her faults. He found Pandora in a remote village. Pandora was threatened with her husband’s life if she did not leave him. Pandora could not help crying. She loved Austin very much. Without him, she had no reason to live in the world. The director gave her three days to think about it.
   Pandora told the truth to her husband. Austin had the same feeling as Pandora. However, they had no better choice than death. In the end, they set up their mid to die together. When the director came back to take away Pandora, the couple carved his pardon. But it was impossible. They pledged with him to allow them to become a pair of pandora bracelets. Thus, they could be together forever. The director accepted their request.
   Since then, the story about Pandora was forgotten by people in the modern world. In 2000, Alma Thorpe read the story from a history book accidently. She was impressed deeply. Due to the fancy of true love, she set up a company which specialized in pandora jewelry. At the same time, she registered a patent of the story. She said that it was the company’s organizational culture. She also designed a logo as the character of a pandora bracelet in the story.
   In order to make her products be widely known to all, Alma paid much attention to advertising. She asked a writer to change the story into a play. Then she spent much pandora goldto hire some famous actors to play the important roles in the play. As soon as the play was on live on TV, people were attracted by the charming jewelry and the romantic love. The first order for five hundred pieces was made by an English businessman. The products were out of stock in a few days. Alma had to enlarge her factory in order to satisfy the great demand of customers.
   In this case, Pandora jewelry was of great popularity in the world. With her unique ideas, pandora charmswere unanimously acclaimed by the customers. They became quick-selling products in the market of luxuries. However, Alma never stopped finding inspiration to advertise Pandora.
   One day, there was a case in the court. A man named Jack brought an accusation against his wife. His wife was named Lucy. She loved jewelry which was made by pandora silveror gold very much. Every time they went shopping, she would ask Jack to buy one for her. If he refused her requirement, she would stand in front of the counter and appreciated it for a long time. Jack was full of shame at his wife’s behavior. What was worse, because of the crazy addicted to the Pandora jewelry, Lucy always forgot to do the housework. Regardless of Jack’s feeling, she paid much attention to the products everyday. Jack thought that Pandora jewelry had done something harmful to his wife, even the women who loved jewelry. Thus, the company was prosecuted for its bad effects.
   It was sheer nonsense. However, Alma accepted his sue and pledged to make a compensation for the losses. The only condition was that the couple must allow the company to make an advertisement with the case. It was a good deal.
   As the advertisement was shown to the public, a blast of heat waves of purchasing Pandora jewelry emerged immediately. Alma became the most creative CEO in advertising. As a reward, the government present her a crown studded with a big pandora chain.
   Advertisement plays a more and more important role in the marketing methods. It’s high time to attach more importance to it.