Nowadays, it is widely acknowledged that good service plays an important role in marketing. If a shop provides good service for its customers, the customers will speak highly of it while they are talking with their friends. In this way, the shop will be of great popularity. Do you believe it? Now let’s take pandora as example.
   Pandora Smith, a middle-aged woman, lived in a small town. She loved luxuries very much. She gathered some money from her friends, and set up a small store in the corner of the London Street. It dealt in different kinds of
pandora jewelry.
   Though the store was not as luxuriant as a big shopping hall, it left the customers an impression of nicety. When you walked into the store, you could smell the perfume of the roses. The room conveyed a delicate aroma of the mysterious West. Looking up to the ceiling, there was a heart pendant lamp. It was like a pandora charms. Don’t forget to pay attention to the wall. All sorts of pandora earrings were hung there. The precious gems shone brightly. Of course, there was other jewelry on sale on the counter, such as Pandora rings, pandora braceletand so on. Some of them were displayed on the model.
   Everyday large numbers of customers were in an endless stream. But most of them did not intend to buy any jewelry. They just came to appreciate the shop and the products. Pandora never cared about this. She smiled to them all the time. Instead of kicking them out, she welcomed them with great pleasure.
   Due to the high cost of the products, Pandora had to price them a little higher. However, many customers wanted to buy the most beautiful jewelry at the lowest price. It seemed to be impossible. As soon as they saw the quotation, the desire of purchasing jewelry went down a little.
   Under the circumstance, an idea came into Pandora’s mind. Julia, one of her best friends, was a designer working in a jewelry company. Pandora asked her to make some products with the same appearance as that displayed in the shopping hall. But they were made of plastic instead of pandora silver. What was important, they completely met the poor’s requirements. They were of great popularity in the reason of the charming designs and lower prices.
   Pandora was very kind to her customers. She tried her best to make everyone feel satisfaction. She was patient enough to listen to the customers’ complaint and solve their problems. Better public praises were of bigger significance than temporary profits.
   One day, an old lady came into the store angrily with a pair of pandora bracelets. One of them war broken. She said that she bought the bracelets there a week ago. But she could not find the invoice. She complained about the bad quality to Pandora. Pandora listened patiently. She apologized to her and promised that she would repair it for free. The lady left. Pandora asked her to come back three days later.
   The bracelets were made by pandora gold. It was hard to repair. While mending it, Pandora found the brand carved on it by accident. It was sold in the store opposite to Pandora’s. But Pandora did not care. She finished it carefully.
Three days had passed. The lady came back again. Pandora handed her the bracelets and smiled to her. The lady went away with great satisfaction. Since then, the customers in the store were much more than before. Pandora won her fame and made profits by good service.
In a word, it is high time to place good service into marketing. If everyone realizes it, marketing will be much easier.